Education

Build This Once → Sell It to Every Local Business ($297/Mo)

📚 Main topics

A focused local-business offerInstead of selling a menu of marketing services, offer one clear service: a system that helps local businesses consistently collect and respond to Google reviews. 0:31
The three-message review engineSend a personal check-in after the job, then a review request to every customer, followed by one gentle reminder if they haven’t clicked the link. 3:04
Reactivating past customersUpload a business’s existing customer list and send review requests gradually, rather than contacting everyone at once. The video estimates that 8–15% may leave a review. 6:41
Responding to reviewsSet up personalized automatic responses, or write them manually, so new reviews are acknowledged promptly. 8:12
Pricing and valueThe suggested price is $200–$300 per month, with $297 presented as an easy-to-justify option when even one additional customer can bring substantial revenue. 9:46

✨ Key takeaways

Make the request feel personalUse the customer’s first name and the business owner’s first name, and start with a genuine check-in rather than immediately asking for a review. 3:04
Send the same review request to everyoneGive every customer the same opportunity and link to leave a Google review; don’t direct only happy customers to Google. 4:06
Don’t skip the reminderA polite follow-up can bring in reviews from customers who intended to respond but got busy. 5:09
Keep the service running reliablyAutomation helps ensure requests and responses happen consistently, though the process can also be managed manually. 5:40

🧠 Lessons learned

Sell one solution at a timeToo many options can overwhelm prospective clients. Start with reviews, deliver results, and consider adding other services after trust is established. 0:31
Avoid competing on low priceThe video recommends charging at least $200–$300 per month rather than discounting to win clients. 11:18
Sell saved time as well as resultsBusiness owners may be able to manage review requests themselves, but often prefer to hand off the task and focus on running their business. 10:48

🏁 Conclusion/next steps

Build and pitch the systemSet up the review engine in HighLevel or run its steps manually, then offer it to local businesses as a focused monthly service. 12:20
Use past customers to demonstrate valueA gradual reactivation campaign can generate a first wave of reviews and give you results to share with prospective clients. 7:11
Explore the agency modelThe video points viewers to a free training on which services to add next and how to price them. 12:51

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Transcript excerpt

0:00 There's one simple thing that you can set up one time and then sell to almost every local business in your town or any town. The dentist down the road needs it, so does the roofer, the med spa, the auto shop, the chiropractor, and it's not websites, it's not ads, it's not social media, either. It's Google reviews. Specifically, helping local businesses get more and better reviews for their business. Because right now, most of these businesses are sitting on maybe 20 reviews when they should have 300. They do great work, Google just doesn't show it. So, here's my promise.

0:31 By the end of this video, you will know how to install one system that gets a local business a steady stream of real Google reviews every week, all on its own. And [clears throat] you'll know how to charge $200 to $300 a month to keep it running. Now, I want to be straight with you about why I'm showing you this one instead of something flashier. When I first started my agency, I tried to land my first clients by offering everything. I'm talking logos and websites and ads and social media, the whole menu. I remember sitting in a coffee shop at 2:00 p.m. on a Tuesday with a roofer, and I slid a card across this service list with like nine

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