Education

How To Get Brand Deals - The No BS Approach For Beginners

📚 Main Topics

Myth of Follower CountThe misconception that a large follower count is necessary for securing brand deals.
Value PropositionUnderstanding and articulating the unique value you bring to brands.
Crafting Effective PitchesTechniques for creating pitches that resonate with brands.
Pricing StrategiesHow to determine your worth and set appropriate pricing for brand partnerships.
Building RelationshipsThe importance of nurturing long-term relationships with brands.

✨ Key Takeaways

Small Channels Can SucceedCreators with smaller audiences can still land lucrative brand deals by focusing on engagement and niche markets.
Focus on Brand NeedsWhen pitching, emphasize how you can help the brand achieve its specific marketing objectives rather than just promoting yourself.
Avoid Standard PricingCustomizing proposals for each brand based on their needs is more effective than using a one-size-fits-all pricing model.
Transform Free OffersUse offers of free products as opportunities to negotiate for paid partnerships by demonstrating your value.
Rope Method for PitchesUse the ROPE framework (Relevant, Organic, Proof, Easy to Execute) to structure your pitches effectively.
Quality Over QuantityBuilding strong relationships with a few brands is more beneficial than mass pitching to many.

🧠 Lessons

Understand Your AudienceKnow who your audience is and what transformation you can help them achieve, which will make you more attractive to brands.
Professionalism is KeyAlways maintain a professional demeanor in communications and contracts, regardless of your channel size.
Post-Campaign ReportsAfter completing a brand deal, provide a report detailing what worked and what could be improved to stand out and foster future collaborations.
Surprising Transformative Promise (STP)Clearly articulate the unique transformation you offer to your audience, which helps brands see the alignment with their target customers.
Continuous LearningStay informed about brand marketing strategies and adjust your approach accordingly to remain competitive.

By applying these insights, content creators of all sizes can effectively navigate the world of brand partnerships and maximize their earning potential. For more resources, check out Justin's book, "Sponsor Magnet," available at sponsormagnet.com.

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Transcript excerpt

0:00 if you think you need thousands of followers to get lucrative brand deals you're wrong having followers is a bonus of course but small channels get lucrative brand deals all of the time and so can you so over the next few minutes my friend Justin who has made millions of dollars in sponsorships and helped content creators make tons of money in sponsorships he's going to share with you how channels regardless of size can get lucrative brand Partnerships by the time this video is over you're going to learn what to do when somebody offers you product instead of money for your sponsorships you're going to learn how to craft pitches that actually get responses and you're going

0:31 to learn how to get started when it comes to pricing yourself so let's jump into the questions so we don't waste any more time and we're starting right now all right Justin so a lot of my audience thinks you need to have a huge follower account or at least a big follower account in order to start working with Brands what would you say to somebody that has less than a th000 subscribers or let's say a th000 subscribers it's a great question Nick you know one of the biggest myths is that you need a massive following to work with Brands you know I've helped hundreds of creators with modest reach

🔒 The full, searchable transcript is available with Pro.

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