0:00 Brand new modern wisdom merch goes live this Friday. Look at this beautiful doing the thing angle. We've got our first ever death metal design, sleeveless t-shirt and a hoodie. This awesome high country ranch thing that we've got this snake design which I love. Wisdom nation world tour wisdom coffee and much more. Sign up at mwmerch.com now to be the first person to get access. >> What's the difference between making it and maintaining it? I think the difference is we're
0:31 advertised to right a lot as as kids. So coming up to me I I seen a lot of nice clothes, Lamborghinis, lifestyles that appeared to sort of be people that have made it in life. [gasps and sighs] So, we're sort of programmed into trying to get there. I think once you get there, um,
1:02 there's a whole maintenance situation that nobody's talking about >> and you're not prepared for. And I think that's why so many people sort of shoot up and plateau and fall off. >> Mhm. >> Because it's not advertised that it's tough all the way through. You got to be the best version of yourself all the way through. It's not just make it, kick your feet up, you know, and relax. I think the total addressable market for
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