Howto & Style

What The Ordinary Isn't Telling You About Their Hair Density Serum…

by Abbey Yung

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📚 Main Topics

  1. Product Overview

    • The Ordinary's Multi-Peptide Serum for Hair Density is a leave-in formula designed to support scalp health and promote thicker, denser hair.
    • The product does not explicitly claim to promote hair growth.
  2. Ingredient Analysis

    • Key ingredients include:
      • RedinilClaims to activate hair follicle stem cells and improve hair growth.
      • ProcapilTargets follicle aging and microcirculation, inhibits DHT.
      • CapixelCombines peptides and red clover extract to stimulate hair growth.
      • BicappleDerived from soy and wheat sprouts, claims to enhance hair density.
      • AnaganeDerived from pea sprouts, purported to reactivate hair growth.
  3. Research and Claims

    • The Ordinary does not provide extensive evidence or claims about the efficacy of their serum.
    • Manufacturer claims for the ingredients are based on small-scale studies and in vitro tests, often lacking robust methodologies.
    • The email from The Ordinary acknowledges the need for larger, independent studies to validate claims.
  4. Consumer Insights

    • Many users report positive results, with before-and-after photos circulating on social media.
    • The product is priced at $24, making it accessible compared to other high-end hair serums.
  5. Comparison with Other Brands

    • The review compares The Ordinary with other brands like Pantene and Neutrogena, highlighting differences in research backing and claims.
    • Pantene and Neutrogena have more extensive research and established claims regarding hair retention and growth.

✨ Key Takeaways

  • Limited ClaimsThe Ordinary's serum does not make direct hair growth claims, relying instead on the ingredient manufacturers' claims.
  • Ingredient EfficacyWhile some ingredients show promise in studies, the evidence is often limited and requires further validation.
  • Consumer ExperienceMany users have reported positive outcomes, but results can vary widely.
  • Price PointThe affordability of the serum makes it an attractive option for consumers looking to try hair care products without a significant financial commitment.

🧠 Lessons Learned

  • Skepticism is KeyConsumers should approach product claims with caution, especially when they are not backed by substantial clinical evidence.
  • Research MattersUnderstanding the research behind ingredients can help consumers make informed decisions about hair care products.
  • Personal PreferenceIndividual experiences with hair products can vary; what works for one person may not work for another.
  • Consult ProfessionalsFor those already using proven treatments like Minoxidil, it’s advisable to consult with a dermatologist before trying new products.

This review emphasizes the importance of critical evaluation of beauty products and encourages consumers to consider both anecdotal evidence and scientific research when making purchasing decisions.

Transcript excerpt

0:00 How on earth can a $24 hair serum do this when it doesn't technically claim to promote hair growth? I reached out to The Ordinary to get some answers, and their response was not what I expected. So, I'm here to share it with you today. If you are new here, this is part of a series I'm working on to compare the most popular hair loss serums in the market. And to make this series as accurate and informative as possible, I've been reaching out to brands behind the scenes to share if they will disclose anything about how their formulas work and the evidence that they have to support the claims that they

0:31 make about their formulas, if any. Then, as brands respond to all of my questions, I bring everything to you here on YouTube. We started with Pantene, followed up with Neutrogena. And now we are ready to talk about one of the hair serums that I have undoubtedly been asked about the most over the past few years. The Ordinary Multi-eptide Serum for Hair density. I specifically remember when this product started getting a ton of buzz because it was right when I started getting really into learning about hair care. Since then, I feel like it has definitely continued to have a steady amount of

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Questions & Answers

Common questions about this video

Does The Ordinary's Multi-peptide Serum for Hair Density claim to promote hair growth?

No, The Ordinary explicitly states that they make zero hair growth claims about this product.

What are some of the trademarked ingredients in The Ordinary's hair serum?

The serum contains retinol, procappel, capixel, bicappel, anagane, and high solubility caffeine.

How does The Ordinary describe the mechanism of action for its ingredients?

They mention that these ingredients may influence hair follicle stem cells, dermal papilla signaling, microinflammation, and growth phase regulation, but detailed mechanisms are not fully disclosed.

What limitations are common in the clinical studies and documents provided by ingredient manufacturers?

Limitations include small sample sizes, short testing periods, lack of control groups, vague trial methodologies, and potential conflicts of interest.

Why does The Ordinary avoid making direct hair growth claims despite positive reviews and photos?

Because making such claims would classify their ingredients as drugs, which require rigorous FDA approval, something they do not have for these ingredients.

What is the significance of in vitro and xvivo studies in evaluating these ingredients?

They suggest potential mechanisms and benefits, but results from these studies are limited and often not conclusive or directly applicable to real-world outcomes.

What advice does the video presenter give regarding the use of these small-scale studies and claims?

They recommend taking the evidence with a grain of salt, understanding the limitations, and not relying solely on these studies to make decisions about hair loss treatments.

What is the overall conclusion about the efficacy of the ingredients in The Ordinary's serum based on current evidence?

While the ingredients show promise and have some supportive studies, larger independent clinical trials are needed to definitively establish their effectiveness for hair growth.

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