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COMM 101 Video Seven- Audience Analysis and Delivery Styles

by Adam Jenkins

📚 Main topics

Audience analysisConsider audience demographics, attitudes toward the topic, and knowledge level when choosing and preparing a speech. These factors help make the speech relevant and appropriately tailored. 0:31
Analyzing the settingAccount for audience size, available speaking time, and the speech’s context. Smaller audiences often suit a more conversational, interactive approach, while larger audiences generally call for greater formality. 2:02
Delivery stylesThe video introduces manuscript, memorized, impromptu, and extemporaneous delivery, comparing their advantages and disadvantages. 4:05

✨ Key takeaways

Manuscript deliveryReading a fully written speech can feel secure and help ensure precise wording, but it limits eye contact and flexibility and can sound like reading a paper aloud. 4:05
Memorized deliveryMemorizing a speech allows eye contact, but it remains inflexible, may sound unnatural, and takes substantial time to prepare. 7:39
Impromptu deliverySpeaking with little or no preparation may not meet the audience’s expectations when a speech can be anticipated. 8:42
Extemporaneous deliveryUse an outline, note cards, or keywords to stay organized while phrasing most of the speech naturally in the moment. 9:12

🧠 Lessons learned

Practice for flexibilityExtemporaneous speaking supports natural wording, eye contact, and adapting to audience feedback or time constraints. Practicing helps reduce blanking and vocal fillers. 9:43
Match the speech to its limitsKeep the topic manageable for the time available, and choose a topic and approach that fit the speech type and audience. 3:03

🏁 Conclusion/next steps

Goal for the semesterAim to deliver speeches extemporaneously, using prepared notes as prompts rather than reading or memorizing a full script. 10:14

Transcript excerpt

0:00 and we're on to our next chapter that first chapter really is a long one i think it's probably our second longest chapter of the semester most of the chapters are a lot shorter they move a lot quicker you're gonna see that we're gonna have some really quick ones here before the end of this video but our next little bit here has to do with audience analysis and so obviously whenever you deliver a speech the audience is really important you want to be thinking about the audience when you're picking your topic you want to be thinking about the audience when you're putting the speech

0:31 together and so some of the things you want to consider one of the audience demographics and demographics or characteristics of the audience that can be observed and measured so that's that's like what's the average age of the people in the audience what's the education level of the people in the audience what's the gender distribution of people in the audience those types of things and you don't want a stereotype of course but but sometimes that demographic information can give you an idea of what topics the audience might find useful and relevant so just looking at age as a

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