📚 Main Topics

1. Difference Between Mass Email and Cold Email

   • Mass emails are sent to an opted-in audience expecting communication.
   • Cold emails are unsolicited and often perceived as spam.

2. Infrastructure Setup for Mass Emails

   • Typically involves a single domain or subdomains.
   • Tools for mass emailing include Clavio, Send Grid, HubSpot, etc.
   • Success relies on audience engagement and reputation building.

3. Infrastructure Setup for Cold Emails

   • Requires multiple domains to mitigate reputation risks.
   • Tools for cold emailing include Instantly, Smart Lead, Apollo, etc.
   • Limited sending per domain to maintain deliverability.

4. Reputation Management

   • Cold emails can harm sender reputation if recipients mark them as spam.
   • Strategies include using warm-up tools and managing multiple domains.

✨ Key Takeaways

• Do Not Mix Up Email TypesMixing mass and cold email infrastructures can lead to deliverability issues.
• Audience Expectation MattersMass emails are sent to people who expect them, while cold emails are unsolicited.
• Use Different PlatformsFor cold emailing, use dedicated platforms rather than mass email tools to avoid reputation damage.
• Mitigate RisksSpread cold email sends across multiple domains and limit the number of emails sent from each to protect your main domain's reputation.

🧠 Lessons

• Focus on the AudienceUnderstanding who you are sending emails to is crucial for maintaining a good sender reputation.
• Build a Solid InfrastructureProperly set up your email sending infrastructure to differentiate between mass and cold emails.
• Plan for ScalabilityConsider the trade-offs between email volume and deliverability when planning your email strategy.
• Future LearningThe speaker plans to provide more insights on setting up mass email systems and effective cold email strategies in upcoming videos.