📚 Main Topics

1. Overview of the Off-Platform Policy

   • The policy aims to provide more control over the ecosystem as Airbnb prepares for its host marketplace launch in 2025.
   • Initial panic in the short-term rental industry has shifted to a more measured response.

2. Fee Transparency

   • Mandatory fees must be disclosed in the pricing fields or rolled into the nightly price.
   • Mandatory fees include utility fees, extra guest fees, pet fees, resort fees, management fees, destination fees, and taxes.
   • Hosts cannot ask guests for additional fees after booking through other means.

3. Upsells and Additional Fees

   • Clarification is needed on what constitutes a mandatory fee versus an upsell (e.g., pool heating, early check-in).
   • Upsells like grocery stocking or equipment rentals may not fall under mandatory fees.

4. Guest Access and Apps

   • Prohibition on requiring guests to create accounts on other platforms or install third-party apps for access.
   • Optional apps for guest experience (e.g., keyless entry) are allowed as long as they do not require mandatory installation.

5. Guest Data and Communication

   • Collecting guest emails or soliciting for marketing purposes is prohibited.
   • Exceptions exist for alternative communication methods if requested by the guest or for legal compliance.

6. Strategic Implications

   • The policy may be a response to global pressures regarding fee transparency and user data privacy.
   • It could also be a preparatory step for the upcoming host marketplace, where only vetted partners may be promoted.

✨ Key Takeaways

• Transparency is KeyHosts must be clear about all fees included in the pricing to avoid misleading guests.
• Understanding UpsellsHosts need to differentiate between mandatory fees and optional upsells to comply with the new rules.
• Compliance with Guest Access RulesEnsure that any apps or tools used for guest access are optional and do not require additional accounts.
• Data PrivacyBe aware of the restrictions on collecting guest data and ensure compliance to avoid penalties.

🧠 Lessons

• Stay InformedRegularly check for updates from Airbnb regarding policy changes and clarifications.
• Utilize Approved ToolsUse software and tools that are vetted by Airbnb to ensure compliance and flexibility in managing listings.
• Focus on Guest ExperienceDespite the changes, continue to prioritize providing a welcoming and positive experience for guests.