My Actual Social Media Strategy For 2026

by Alex Hormozi

📚 Main Topics

  1. Content Creation and Influence

    • Importance of creating a high volume of content.
    • The SPCL framework for building influence.
  2. SPCL Framework

    • Status: Control of scarce resources.
    • Power: Ability to influence through reinforcement.
    • Credibility: Third-party validation and trust.
    • Likeness: Relatability and shared values with the audience.
  3. Content Strategy

    • The shift from social media to interest media.
    • Importance of targeting the right audience.
    • The value of long-form content versus short-form content.
  4. Live Streaming and Engagement

    • The effectiveness of live interactions for building influence.
    • The significance of being authentic and engaging in content.
  5. Market Realities

    • Understanding the size of your target market.
    • Setting realistic expectations for content performance.

✨ Key Takeaways

  • Volume MattersPosting a high volume of content (e.g., 35,000 pieces in a year) can lead to significant engagement and sales.
  • SPCL FrameworkTo build influence, focus on stacking all four elements of the SPCL framework.
  • TargetingCreate content specifically for your target audience to ensure it resonates and drives engagement.
  • Long-Form ContentLong-form content allows for deeper engagement and more reinforcement cycles compared to short-form content.
  • Live InteractionEngaging with your audience through live streams can significantly enhance your influence and connection with them.

🧠 Lessons

  • Be AuthenticAuthenticity in content creation fosters relatability and trust with your audience.
  • Understand Your MarketKnow the demographics and interests of your target audience to create relevant content.
  • Focus on EngagementPrioritize creating content that encourages interaction and compliance with your calls to action.
  • Measure Success DifferentlyInstead of comparing views with entertainers, focus on the quality of engagement and the relevance of your audience.
  • Adapt to TrendsStay aware of shifts in media consumption and adapt your strategies accordingly to maintain relevance and influence.

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