📚 Main Topics

1. Making Money from Photography

   • The potential for profit in photography is real, but it requires more than just good images.

2. Importance of Marketing

   • Successful photographers excel in marketing, not just photography skills.
   • Clients prioritize their experience and the results over technical details.

3. Pricing Strategies

   • Avoid underpricing; consider the value of your work and charge accordingly.
   • Digital images should be premium products, not low-cost items.

4. Client Management

   • Use software to track client details, requests, and sales to avoid losing important information.
   • Word of mouth is crucial; maintaining good relationships is key.

5. Setting Boundaries

   • Establish clear working hours and locations to manage client expectations.
   • Avoid overcommitting to clients' requests that disrupt your schedule.

6. Efficiency in Sessions

   • Create a "shoot map" to streamline photography sessions and ensure consistency.
   • Familiarity with locations can enhance the shooting experience.

7. Networking and Sourcing Products

   • Attend industry events to build relationships with suppliers and learn about products.
   • Leverage networking for discounts and better terms.

8. Future Learning Opportunities

   • The speaker is considering creating a course on building a photography business.

✨ Key Takeaways

• Marketing is EssentialFocus on how you present yourself and your work to attract clients.
• Value Your WorkCharge what your work is worth; clients will pay for quality and experience.
• Stay OrganizedUse management software to keep track of clients and sales.
• Set Clear BoundariesDefine your working hours and locations to maintain a healthy work-life balance.
• Plan for EfficiencyDevelop a structured approach to photography sessions to save time and improve results.

🧠 Lessons Learned

• Change Your Mindset on PricingIf you can afford your own products, you may not be charging enough.
• Consistency is KeyHaving a plan for sessions can lead to better outcomes and less stress.
• Networking is PowerfulBuilding relationships in the industry can lead to valuable opportunities and resources.
• Be Prepared for ChallengesRunning a photography business can be overwhelming; it's important to take care of your well-being.