4 Digital Products that DON'T SELL anymore (Avoid these!)

by Molly Keyser

πŸ“š Main Topics

  1. Unorganized Memberships

    • Memberships need to be structured and organized.
    • A clear path from point A to point B is essential for user satisfaction.
    • Overloading members with information can lead to frustration and cancellations.
  2. Courses

    • Courses are becoming less popular compared to memberships.
    • Memberships provide a better business model with recurring revenue.
    • Continuous updates are necessary for courses, which can be frustrating for both creators and customers.
  3. Generic Templates

    • Templates that do not solve specific problems are ineffective.
    • Focus should be on understanding customer needs and creating valuable products.
    • Building a business requires a foundation that addresses real issues rather than quick, low-effort solutions.
  4. Products Focusing on "What Not to Do"

    • Consumers prefer solutions over negative advice.
    • Successful products should help users achieve their goals rather than just pointing out mistakes.
    • Providing actionable steps and quick wins is key to customer satisfaction.

✨ Key Takeaways

  • Organized MembershipsStructure is crucial; provide a clear educational path.
  • Memberships vs. CoursesMemberships offer better long-term business stability and customer engagement.
  • Customer-Centric ProductsFocus on solving real problems rather than creating generic or negative content.
  • Value CreationSuccessful digital products should provide solutions and actionable steps for users.

🧠 Lessons

  • Build with PurposeAlways consider the end-user's journey and how your product can help them achieve their goals.
  • Adapt to TrendsStay updated on market preferences; memberships are currently favored over traditional courses.
  • Focus on SolutionsCreate products that empower users to overcome challenges rather than just highlighting what they should avoid.
  • Persistence Pays OffSuccess is achievable regardless of starting conditions; determination and a focus on value can lead to significant outcomes.

This summary encapsulates the insights shared in the video, emphasizing the importance of organization, customer focus, and the evolving landscape of digital products.

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