📚 Main Topics

1. Introduction to SEO

   • Definition and importance of Search Engine Optimization (SEO).
   • The potential of SEO as a source of free traffic to websites.

2. Current Marketing Strategies

   • The speaker's reliance on social media marketing (TikTok, Instagram, YouTube).
   • The limitations of social media marketing, including the short lifespan of content.

3. The Shift Towards SEO

   • Reasons for investing more time in SEO despite the rise of Large Language Models (LLMs).
   • The enduring relevance of search engines and the potential for organic traffic.

4. Programmatic SEO (PSEO)

   • Definition and explanation of programmatic SEO.
   • Comparison with traditional SEO strategies.
   • The focus on generating numerous web pages using templates and data.

5. Practical Examples

   • Case study of All Trails as an example of programmatic SEO.
   • The speaker's own website, Perfect Interview, and its SEO strategy.

6. SEO Strategy Components

   • Mock interview question generation and resume building as key features.
   • The use of AI to generate content and the importance of user intent.

7. Performance Metrics

   • Current performance statistics of the speaker's website (6,000 clicks/month).
   • The potential for growth through programmatic SEO.

8. Future Considerations

   • The need for ongoing evaluation and adaptation of SEO strategies.
   • The importance of targeting high-intent users for conversion.

✨ Key Takeaways

• SEO is a valuable tool for driving organic traffic and should be integrated with social media marketing for maximum effectiveness.
• Programmatic SEO allows for the creation of numerous web pages with minimal writing, focusing on longtail keywords to attract niche audiences.
• The success of an SEO strategy can be measured through metrics like clicks and impressions, with a focus on user intent to drive conversions.

🧠 Lessons Learned

• Combining SEO with social media marketing can create a symbiotic relationship that enhances visibility and traffic.
• Programmatic SEO can be a powerful approach for developers, leveraging data to create valuable content without extensive writing.
• Continuous monitoring and adaptation of SEO strategies are essential for long-term success, especially in a rapidly evolving digital landscape.