📚 Main Topics

1. Importance of a Portfolio Website

   • Establishing a professional presence.
   • Benefits of having a dedicated website versus relying solely on platforms like Spoonflower or Pattern Bank.

2. Pitching to Art Directors

   • The significance of including a personal website in pitch emails.
   • How sending potential clients to a personal website can create a more tailored experience.

3. Using Print-on-Demand Platforms

   • The role of platforms like Spoonflower and Pattern Bank in an artist's business strategy.
   • Licensing considerations when using multiple platforms.

4. SEO and Online Presence

   • The importance of SEO as the business grows.
   • Keeping potential clients focused on your unique offerings.

✨ Key Takeaways

• Website as a Professional ToolA personal website is not strictly necessary but is highly beneficial for establishing credibility and professionalism in the surface pattern design industry.
• Directing TrafficSending potential clients to your own website allows you to control the narrative and showcase your work in a way that aligns with your brand, rather than directing them to a marketplace filled with other artists.
• Multiple PlatformsIt is advisable for beginners to utilize multiple platforms for exposure and sales, while being mindful of licensing agreements.
• Flexibility in LicensingArtists can often license designs that are also available on print-on-demand sites, but they should be aware of specific terms and conditions.

🧠 Lessons

• Invest in Your BrandBuilding a personal website is an investment in your brand and can significantly impact your professional opportunities.
• Strategic ExposureUse various platforms to maximize exposure, but ensure you have a strong personal website to direct potential clients to.
• Understand LicensingFamiliarize yourself with the licensing rules of different platforms to make informed decisions about where to showcase your work.
• Focus on Your Unique OfferingsYour website should reflect your unique style and services, helping to differentiate you from other artists on larger platforms.