📚 Main Topics

1. Importance of Google Rankings

   • 99% of users do not go past the first page of Google.
   • Visibility on Google Maps is crucial for attracting customers.

2. Optimizing Your Google Business Profile

   • Key factors that influence ranking.
   • Tools to assist in optimization.

3. Practical Tips for Improvement

   • Business name and category selection.
   • Importance of reviews and business hours.
   • Linking to a well-optimized webpage.
   • Adding relevant attributes.

✨ Key Takeaways

• Visibility is KeyIf your business isn't in the top three spots on Google Maps, you're likely losing customers to competitors.
• Optimization is EssentialA poorly optimized Google Business Profile can lead to low visibility. Regular updates and tweaks are necessary.
• Use Free ToolsTools like GMB Everywhere and Pleer can provide insights into competitor strategies and help you optimize your profile effectively.

🧠 Lessons

1. Business NameIncorporate relevant keywords into your business name without violating Google's guidelines. If starting fresh, choose a name that naturally includes keywords.

2. Primary CategorySelect the most relevant primary category for your business. Use competitor analysis to inform your choice and consider seasonal adjustments.

3. Service ListingsAdd suggested services to your profile to enhance visibility. Create content on your website related to these services for better ranking.

4. Reviews MatterActively seek reviews from customers. Monitor your ratings and strive to improve your review count and quality.

5. Business HoursEnsure your business hours align with customer needs. Consider staying open longer than competitors to capture more traffic.

6. Webpage OptimizationThe linked webpage should be informative, relevant, and optimized for local keywords. Ensure it matches your Google Business Profile details.

7. AttributesUtilize attributes to provide additional information about your business. This can help in matching searches and improving visibility.

8. Caution with ChangesAvoid making multiple significant changes to your profile at once to prevent potential suspension by Google.